Energy Upgrade California

New statewide ad campaign aimed at helping California “Stay Golden”  

• Change standard light bulbs to energy efficient LED bulbs. Check
• Turn off lights when not in use. Check
• Purchase Energy Star appliances. Check

An Energy Upgrade California campaign was just kicked off to promote easy ways Californians can save energy, water and money and help California “stay golden.”

Commission Andrew McAllister helps to kick off the Energy Upgrade
California campaign in front of the State Capitol.

Senator Kevin DeLeon, Assemblymember Roger Dickinson, California Public Utility Commissioner Catherine Sandoval and California Energy Commissioner Andrew McAllister officially launched Energy Upgrade California with the Capitol as the backdrop.

Energy Commissioner Andrew McAllister
with the state bear.

The campaign features the bear on the California flag who stars in television and radio ads. The effort includes a diverse advertising campaign, a comprehensive website, retail education, community-based outreach and education, digital activation, and social media.



Commissioner McAllister noted additional actions California is taking to cut energy and water use. One such measure calls for having all new residential buildings be zero-net energy (consume as much energy as they produce) by 2020 and all new commercial buildings to be zero-net energy by 2030.

Regarding Energy Upgrade California he said that, “the important thing is to do something. Energy Upgrade California is here to help us take part in shaping the future.”

Energy Commissioner Andrew McAllister

In 2011, the California Energy Commission launched Energy Upgrade California in collaboration with the California Public Utilities Commission (CPUC), investor-owned utilities and local governments. The brand is now managed by the CPUC and is supported by an alliance which includes the Energy Commission, utilities, regional energy networks, local governments, businesses and nonprofits. Funding comes from investor-owned utility customers.

For more information, visit www.energyupgradeca.org.